网站制作对企业的好处

公司网站毕竟不同于专业的 ICP 或者门户网站，不可能也没必要小而全，每一个企业有 自己特定的商品/服务，网站的内容理应围绕企业的核心业务设置。公司网站不应当只不过一 个摆设，网站是最有用的营销推广软件。当然，只有在网站可以满足用户需要信息的首要条件之下， 网站的推广功能才能真的发挥用途。 那样用户需要什么信息呢？
The enterprise website, after all, different from the professional ICP or web portal, not may also have no necessary to complete, each enterprise has a particular product/service, the content of the web site to the core business around enterprise set up. The enterprise website should not just a decoration, the web site is the most useful marketing tool. Of course, only in the website can meet user needs information under the premise, the web site of the marketing function can really play a role. So the user need what information?这个问题是网站规划者第一要考虑的，第一需要剖析可能的访问者有什么，然后有针对性地设计有关内容，如此才能做到有些放矢。通常来讲，一个公司网站主要的访问者有几类， 即：直接用户、商家、设施和原材料提供商、角逐者等。前两类访问者是企业的现有用户和潜在用户，也是网站内容应该重点满足的对象。至于提供商，除去那些拥有 B TO B 功能的综合性电商网站来讲，大部分以信息发布为主的公司网站极少顾及到，因此，更不是一般公司网站的重点内容。至于角逐者，来访的目的无非是知道你企业的新动向，或者张家界网站建设水平怎么样，是不是有值得借鉴的地方，对此，在发布有关内容时应该给予适合的提防，而不是让角逐者满载而归。
This problem is website planners should consider above all, we must first analysis may visitors what, then pertinently design related content, like this can be targeted. Generally speaking, a enterprise web site visitors to the main have a few kinds of, i.e., the direct users, dealers, equipment and raw materials suppliers, competitors, etc. The first two kind of visitors is the company's existing customers and potential customers, also is the web site content should focus on the object of satisfy. As for suppliers, except those who have the comprehensive function B TO B for e-commerce sites, most with information release is the enterprise websites rarely attend TO, and therefore, it is not the average enterprise web site the key content. As for competitors, the purpose of the visit is common to understand your company's new trend, or Beijing website design level how to, whether it is worthwhile for place, to this, release the related content in should give appropriate to guard against, and not allow competitors to yourselves.既然企业的现有用户和潜在用户是网站的重点照顾对象，那样就要认真剖析他们需要什么信息。以一个电视机生产企业为例，一个用户/潜在用户访问某公司网站的目的大致有几种：看看有哪些新品、对比不同规格商品的性能和价格、与其它品牌的相同种类商品进行对比 、 查看当地销售商和保修地址等等，假如可以进行在线订购，用户自然也期望知道与此有关的 信息，譬如订货方法、支付方法、送货时间和成本、退换产品政策等。因此，这类内容应该作为网站的重点。
Since the company's existing customers and potential customers is the focus of the web site take care of objects, then to seriously analyzes what they need information. In a television production enterprise, for example, a user/potential users access to some enterprise web site to roughly several: see what new products, comparing the different specification product performance and price, and other brands of similar products for local comparing, distributor and the warranty address, and so on, if can be online ordering, users are eager to know what nature and the related information, such as order mode, means of payment, delivery time and cosplayt, replacement goods policy, etc. Therefore, the content of the site should be as a key point.说起来这样简单，好像应该是再了解不过的道理，但，不少网站在内容设计上跑题 的现象却时常发生。即便在电商已经比较发达的美国，公司网站建设不适当的情况也十 分明显，在中国，或许就更看上去不足为怪了。
It is so simple, it seemed to understand but truth, but a lot of the web site in the content design change the subject to the phenomenon of but often happen. Even in electronic business is more developed the United States, enterprise web design unreasonable situation also ten points clear in the China, perhaps more appear wonder.1、 树立公司影响力，扩大业务宣传。 包含公司总体介绍，如公司规模、公司结构、公司商品、公司文化、公司理念、经营宗旨、经营目的、价值观、远景规划、公司过去所获得的荣誉、公司目前在研究的一些新产 品、公司将来未来发展趋势、企业的商品或服务所具备的独一无二的特征和市场定位等等。另 外也可附加一些企业的优质服务等等。公司资料不只包括文字资料，也包括一些图片资料，譬如公司建筑图片，公司职员图片，尤其是公司商品图片等等，使得公司更逼真，更具备说 服力地展示在顾客面前。尽量让顾客对公司知道的更全方位，更细致。
A, set up the company image, expand business propaganda. Includes company general introduction, such as the company size, the company structure, the products of the company, the company culture and concept, management tenet, objectives, values, a vision, the company ever honor, the company is now in the research of some of the new products, the company the future trend of development, the company's product or service has the characteristics of the different and market positioning, etc. Another may be added to the high quality service and so on some companies. The company material include not only text material, also contain some pictures information, such as company buildings pictures, the employee of the company image, especially the company product pictures, etc, make the company more lifelike, has said to serve more customers show before in force. As far as possible let customers for the company know more comprehensive, more detailed.2、 采集顾客反馈，加大顾客服务。通过企业的网站 ，可以打造统一的资料发送和接收系统，增强了安全性、稳定性、准时*，保证顾客的利益。提升了服务水平，并能以一种快捷、便捷的方法提供公司及其商品 的信息和顾客所需的服务。运用一流的传播扩展方法，增大企业的用户数目。大大提升了商务通信速度，扩大了通道的功能。拉近了公司与顾客的距离，增强了与顾客的关系。公司可全天候 24 小时地服务大家的顾客 ，与大家的顾客维持售后联系，倾听顾客建议，回答顾客 常常提出的问题，并可与时的收到顾客各种反馈信息，及早发现问题、解决问题。
Second, collect customer feedback and strengthen customer service. Through the company's website, can establish unified material sending and receiving system, enhance the security, stability, timely *, ensure that the interests of its clients. Improve the quality of service, and in a fast, convenient way to provide the company and its products information and customer services required. The application of advanced communication extension means, increase the number of users of the company. Greatly improving the business communications speed, expanded the function of the channel. Close the distance of the corporation and clients, and enhance the relations with customers. The company can be a full 24 hours to service our customers, and our customers to stay after contact, listen to the customers' opinions, answer customers often questions, and can in time of all kinds of feedback information received from customers, early detection and solve problems.3、 网上市场调查，拓展网络推广营销。 通过网站达成缩短推出新品和打开新市场的周期阿姨企业的商品销售活动，最大程度满足顾客需要，以达到发展市场、增加盈利的目的。公司将我们的商品信息及商家信息发布在网站上，各顾客依据状况可申请加入该企业的网站排名优化，也可直接通过网站订单系统向公 司下销售订单；公司收到订单后对其进行确认，然后为顾客提供资料。拓展UEO营销网站制作的内容 主要有：1、商品信息：将公司销售的资料在网站进行宣传介绍，并根据商品结构进行分类，以利于顾客查阅购买。2、顾客信息：主要用于采集和管理销售顾客的有关信息，便于对客 户的推荐和跟进，以促进企业的销售活动。3、 销售订单：达成公司和顾客之间销售订单的 网上提交及管理。4、 商家信息：将公司销售业务办公室及主要商家的电话、地址、传真、业务职员名字、负责范围或商品项目公布在网站上，以促进销售。
Three, online market research, and develop the network marketing. Through the website realize shorten introducing new products and new market open the cycle of the products of the company are aunt sales activities, satisfy customer demand to achieve market, and increase the purpose of profit. The company will own product information and distributor information published on the Internet, the customer can apply to join according to the circumstances of the company 网站优化 site optimization, may also directly through the website to public order system under the company sales order; The company to receive the order after the confirm, and then to provide information. In UEO marketing type website construction is the main content of: 1, product information: will the company sales of material in the website introduced propaganda, according to the product classification structure, so as to help the customer buy access. 2, the customer information: mainly used to collect and manage the sales customer information, and is convenient for guest of jehu and follow the recommendation, to promote the company's sales activities. 3, sales order: to achieve the company and customers of sales order between submitted online and management. 4, distributor information: will the company's sales office and the main distributor's phone number and address, fax, business personnel responsible for the area's name, or product project posted on the web site, in order to promote sales.4、 打造信息数据库，推行电商。 打造公司完整的信息数据库，一个对内，一个对外。对内，在公司内最大限度的达到对信息资源的借助和共享，进行对信息的保存、搜索、查询、再借助等；对外，让顾客尽量多的认知公司性质和业务特点，将信息进行分类，便于顾客搜索和查询。另外，访问者通过 网站知道企业的资料，假如有订阅的意向，可以在线提交资料订单，管理者可以参考条件查 看、检索、管理订单，并反馈到推广部门，准时的与制定订单的顾客获得联系，达成简单的电商。
Four, set up information database, the implementation of the electronic commerce. Set up complete information database, a internally, a foreign. Internally, the maximum reach in the company of information in the use of resources and sharing, the information preservation, search, view, reuse, etc.; Foreign, let the customer as much understand the nature and business characteristics, the information classification, facilitate customer search and check. In addition, visitors through the web site to see company information, if have the intent of the subscription, can submit information online order, managers can according to the condition check see, the retrieval, the management order, and feedback to the Marketing Department, timely and make the order to contact the customer, and realize the simple electronic business.5、直接达成互联网销售 好的公司网站不但对企业的形象是一个好的宣传，同时可以辅助企业的销售，甚至可以通过互联网直接帮助企业达成商品的销售。
Five, direct sales network of good corporate website not only for the image of enterprise is a good propaganda, and can assist enterprise sales, or even through the network directly help enterprises to realize the sale of the product.本文发布于张家界网站制作公司http://www.sino-web.net/